Tuesday 8 – 9:15am (Awareness Workshop)
37. The Power of Integrated Ministry Marketing
Effective Ways to Deliver Your Message
This fast moving and practical session will focus on effective ways to integrate Marketing, Advertising, PR, and Communications into a powerful marketing engine for your ministry. If your ministry hasn't harnessed the power of integrated marketing, this is for you. You'll learn techniques to maximize your results - regardless of budget.
J. Duane Cheek, Marketing Manager, Pioneer Clubs, Wheaton, Ill.
CPE Credit—1.5; Field of Study—Marketing; Group live presentation; Basic Level; No prerequisites
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Tuesday 1:30 – 2:45pm
Peer Networking Labs
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Tuesday 3:15 – 5:15pm (Skill Building Workshop)
38. Overcoming the 10 Obstacles of Raising Major Gifts
Obstacles or opportunities---it is all in the approach
If raising major gifts has been a constant struggle for you and your organization then you can’t miss this seminar, designed specifically to help you make raising funds, especially from high capacity partners, easy and enjoyable! If you’re inhibited because raising money isn’t your ministry calling, you don’t have time, you don’t know what to do, you’re afraid of rejection or you simply hate raising money, you’ll leave this seminar equipped to hurdle those formerly insurmountable obstacles. You’ll learn best practices that are both Biblical and practical, enabling you to integrate major donor development as a treasured ministry component. If you have a heart for ministry, then by the time you leave this workshop, you are guaranteed to have a heart for developing donors that will result in raising major gifts!
Robert Steinhagen, Major Gift Consultant, RSI, Dallas, Texas
CPE Credit—2; Field of Study—Marketing; Group live presentation; Basic Level; No prerequisites
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Wednesday 8 – 9:15am (Awareness Workshop)
39. Tom Sawyer and the Cybernetics of Marketing
Understanding Your Ministry Audience
Cybernetics is the theoretical study of communication and control processes in biological, mechanical and electronic systems, especially the comparison of these processes in biological and artificial systems. It comes from the Greek word that means “to govern”. A cyberneticist is like a helmsman—someone who directs crew members in a boat. Cybernetics in marketing involves leading others in the decision making process. It starts with one’s view of oneself and includes one’s view of others. Everyone has wants and needs. Successful marketers simply provide products or services that meet people’s wants and needs. If you don’t understand how to discover those wants and needs, you may spend a tremendous amount of energy trying to convince others that they should buy my product or service. Tom Sawyer knew his market. Because he knew the wants and needs of the children around him, he was able to successfully lead them to the point of paying them for a chance to do his chores so he could go fishing! Amazing!
David E. Silvey, Director of Mobilization, English Language Institute/China, San Dimas, Calif.
CPE Credit—1.5; Field of Study—Marketing; Group live presentation; Basic Level; No prerequisites
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Wednesday 1:30 – 2:45pm
Peer Networking Labs
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Wednesday 3:15 – 5:15pm (Skill Building Workshop)
40. Cultivating a Culture of Philanthropy
Developing a family friendly major-donor environment
Learn practical ways to fulfill your leadership calling in the area of stewardship. Allow god to use your strengths to transform your environment, your relationships and your approach to fund development. Hear from ordinary CEOs who have stepped out in faith to achieve extraordinary results.
Ann McKusick, Panel Moderator, President, Ann McKusick Company, Pasadena, Calif.
CPE Credit—2; Field of Study—Marketing; Group live presentation; Basic Level; No prerequisites
